![]() Too many companies bring on new subscribers, perhaps send them a welcome email series, and then go quiet. That applies to anything a business does, but it’s especially important when thinking about email subscribers and how their engagement can impact your sender reputation.įor one, don’t abandon your list. Keep people happy, then keep them coming back for more. The stronger your authentication the more mailbox providers can trust you and the more likely you are to have better inbox placement rates. At a minimum, senders should set up SPF and DKIM to help stop spammers and scammers. You don’t have to use all of these technical specifications, but it is highly recommended. Technically speaking, DMARC and BIMI do not authenticate emails, but they are connected to the authentication process, including the alignment of SPF and DKIM. Use email authenticationĭMARC ( Domain-base Message Authentication Reporting and Conformance)īIMI: ( Brand Indicators for Message Identification) Read more about growing your email list organically. Offer them something great in return for signing up, and keep them happy. Use double-opt-in to ensure that all your subscribers want to receive emails from you. That means, don’t purchase lists, don’t add email contacts without their permission, and don’t scrape email addresses off websites. The single best thing you can do is to grow it organically. Okay, it doesn’t have the same ring to it as the famous saying, but the truth remains that keeping your email list clean ensures better inbox placement. Keep your list cleanĬleanliness is next to perfect deliverability and inbox placement. Following these, along with other email deliverability best practices, will go a long way: 1. That still counts as a delivery, but it’s not usually your desired inbox placement.īelow are five key strategies you can start using today to improve your inbox placement rate and get more emails delivered to the places in their inboxes where your subscribers will see them. ![]() You don’t want your emails to even end up in something like Gmail's promotions tab. What can you do to improve your inbox placement rate? Inbox placement relies heavily upon how you build and grow your email list. Product launch emails and emails with deals are more likely to be filtered into Promotions. Transactional emails are more likely to land in the inbox as they contain important information such as password reset instructions, order confirmations, and shipping updates. Your inbox placement rate may vary much more depending on a number of factors.įor example, the type of email will affect inbox placement. ![]() A healthy email program should see delivery rates around 98%. The inbox placement rate measures:Įmails delivered / Emails sent = Delivery rateĮmails in the inbox / Emails delivered = Inbox placement rate The email delivery rate measures the percentage of emails that were received and placed in any folder. But here’s the best way to remember the difference. It’s easy to get these two metrics confused. That’s why inbox placement rate calculations are not based on the total emails sent, but on the total emails delivered. ![]() Take the number of emails reaching the primary inbox, and divide it by the total emails delivered.īear in mind, this excludes any emails that didn’t get delivered at all, such as hard bounces. Inbox placement can be expressed as a simple percentage: How is the inbox placement rate measured? ![]()
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